Effective Date: January 2026

At KXO Retail, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how KXO Retail and its affiliated entities ("KXO Retail," "we," "us," or "our") collect, use, disclose, and safeguard your information when you interact with our services.

This includes interactions through our websites, mobile applications, customer service channels, marketing communications, loyalty programs, and any digital property that links to this Privacy Policy (collectively, the "Platforms").

By accessing or using our Platforms, you acknowledge the practices described in this Privacy Policy.

Scope of This Policy

This Privacy Policy applies to information collected when you:

Visit or interact with our Platforms (including websites, mobile apps, or social media pages controlled by KXO Retail)
Shop online or place orders through our website
Participate in promotions such as contests, sweepstakes, surveys, or focus groups
Enroll in or participate in our loyalty program
Contact customer support or communicate with us via phone, email, chat, SMS, or social media
Submit reviews, feedback, or other content

This policy does not apply to third-party websites or services that may be linked from our Platforms.

Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

Contact Information

Name
Email address
Phone number
Mailing address
Account credentials and loyalty membership details

Purchase and Transaction Information

Purchase history
Order details and fulfillment information
Shopping cart and wishlist activity
Returns and refund history

Payment Information

Payment card details and billing information used for purchases. Payment processing is typically handled by secure third-party payment processors.

Device and Usage Information

Information about how you access and use our Platforms, including:

IP address
Device type and operating system
Browser type
Pages viewed and links clicked
Session duration and navigation behavior
Approximate location derived from IP address

Communications

Records of interactions with our customer support teams, including:

Email correspondence
Chat transcripts
Call recordings or summaries
Support ticket history

Social Media Information

If you engage with KXO Retail through social media platforms, we may receive aggregated insights or public profile information from those platforms in accordance with their policies.

Demographic and Preference Information

Information you voluntarily provide such as:

Birthdate
Product preferences
Style or shopping preferences
Survey responses

Automated Decision and AI Interaction Data

When interacting with automated customer service tools or AI assistants, we may collect information related to the conversation in order to:

Provide responses
Improve service quality
Train and enhance automated systems

How We Collect Your Information

We collect information in several ways.

Directly From You

When you:

Create an account
Make a purchase
Join the loyalty program
Submit reviews or feedback
Participate in promotions
Contact customer support

Automatically Through Technology

We collect certain information automatically using technologies such as:

Cookies
Pixels
Web beacons
Analytics tools
Advertising identifiers

These technologies help us understand how users interact with our Platforms and improve performance and personalization.

From Third Parties

We may receive information from trusted partners, including:

Payment processors
Marketing and advertising partners
Analytics providers
Social media platforms
Fraud prevention services

How We Use Your Information

We use your information for legitimate business purposes, including:

Order Processing and Fulfillment

Processing transactions
Delivering products
Managing returns and refunds
Providing customer support

Personalization

Recommending products
Tailoring content and promotions
Customizing your shopping experience

Marketing and Communications

Sending promotional emails, SMS messages, or offers
Notifying you about events, product launches, or loyalty rewards
Delivering targeted advertisements

Service Improvement

Analyzing platform performance
Developing new features or services
Improving website usability

Loyalty Program Administration

Tracking rewards and activity
Providing benefits and exclusive offers

Security and Fraud Prevention

Detecting fraudulent activity
Protecting customer accounts
Maintaining platform security

Legal Compliance

Complying with applicable laws and regulations
Enforcing our terms and policies

Sharing Your Information

We may share your personal information with the following parties:

Service Providers

Third-party vendors who assist with:

Payment processing
Order fulfillment
Cloud hosting
Customer support tools
Marketing and analytics

These providers are contractually required to protect your data.

Affiliates

Our affiliated companies may access your information for operational purposes such as customer support, loyalty program management, and service delivery.

Advertising and Marketing Partners

We may share limited information with partners who help us deliver personalized advertisements and marketing campaigns.

Legal Requirements

We may disclose information if required to:

Comply with legal obligations
Respond to lawful requests from authorities
Protect our legal rights
Prevent fraud or abuse

Business Transfers

If KXO Retail undergoes a merger, acquisition, restructuring, or asset sale, your information may be transferred as part of the transaction.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our Platforms.

These technologies allow us to:

Remember user preferences
Analyze website traffic
Personalize content
Deliver targeted advertising

Some cookies are necessary for the website to function, while others support analytics or marketing.

You can control cookie settings through your browser or device settings. In certain regions, you may also see a cookie consent tool that allows you to manage preferences.

Your Privacy Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Correct inaccurate information
Request deletion of your personal data
Request a copy of your data
Opt out of certain marketing communications
Limit the use of sensitive personal information
Opt out of targeted advertising or data sharing where applicable

To exercise your rights, you may contact us using the information provided below.

We will not discriminate against you for exercising your privacy rights.

Loyalty Program

If you enroll in our loyalty program, we collect information about your purchases and interactions with our brand to provide rewards, track points, and offer personalized benefits.

You may update your loyalty preferences or cancel your membership at any time through your account settings.

Data Retention

We retain personal information only for as long as necessary to:

Provide services to you
Maintain your account
Fulfill legal obligations
Resolve disputes
Enforce agreements

Retention periods may vary depending on the type of information and legal requirements.

Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.

However, no system can guarantee complete security.

Children's Privacy

Our Platforms are not directed toward children under the age of 13, and we do not knowingly collect personal information from children.

If we learn that we have collected information from a child under 13 without appropriate consent, we will take steps to delete that information.

International Data Transfers

Your information may be processed and stored in countries outside your place of residence, including the United States. Data protection laws in these jurisdictions may differ from those in your country.

Where required, we implement appropriate safeguards to ensure that personal data remains protected.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services.

When we make material changes, we will update the Effective Date and may provide additional notice through our Platforms.

We encourage you to review this Privacy Policy periodically.